Farm Progress Retools Internet Portal

Tuesday, August 28, 2012

Farm Progress has retooled and launched its state and regional magazines' websites to provide users with a more feature-packed and flexible Internet portal. The producer-centered website will be presented to readers and show visitors at the 2012 Farm Progress Show Hospitality Tent, hosted by Wallaces Farmer, Aug. 28, 29 and 30 near Boone, Iowa.

The introduction brings more than a new look to its Internet environment; it gives users more graphics, an enhanced “markets” window that includes the key business markets, commodity reporting with handy charts from the homepage, and an upgraded weather display.

Farmer-users shaped new features
The technologically-advanced site has an exciting easy to use look, feel and experience. Many of the new features are the result of user interviews and reader focus groups. The result is a fresh environment that producers want to use on a greater frequency.

Always moving forward
"We had an excellent starting point, and we want to keep our Web approach fresh and continue to be responsive to our website users," says Jeff Lapin, president, Farm Progress Companies. "The goal is to provide a next-generation product with the highest grade of digital services and information that includes ag news and information, marketing evaluation and commodity reporting, free alerts, weather and many additional superb features.

"Marketers have been very enthusiastic about our new rollout," Lapin adds. "The new design generates synergy with our broadcast website, www.FarmProgressAmerica.com, with Max Armstrong's daily radio programming on our homepages."

Industry-leading Engagement
The foundation of Farm Progress’ epochal online success is having 18 discreet publications serving local markets. While some online ag publishers can only rely on geo-targeting to develop and deliver local markets, Farm Progress' network of local publications drives its local online producer audience. This association results in significant audience engagement and is the basis of the company's exponential Web audience development and their regular site use.

Weather and additional content that can be customized to the users’ preferences are part of custom services available within the website environment. Additionally, the site offers registered users the opportunity to set flexible market chart options and alerts that may be received on their mobile phones. Many additional features are packed into these highly-used websites.

Farm Progress has long been known by its service mark of "Agriculture's Information Leader" and is recognized as "Agriculture's Most Engaged Information Leader" with its min's Most Engaged Media Brand Award. The company's websites are just one facet of the exceptional connection it has established with its readers and users.

Improved Functionality and Content
“The way everyone uses the Internet is constantly being reinvented, and Farm Progress is dedicated to keeping in step with its users and readers," says Willie Vogt, Farm Progress corporate editorial director. "We've introduced a new look and information upgrades that give busy farmers easy access to key information they need."

Improved Marketing Opportunities
"Ag marketers know they can turn to Farm Progress and our innovative online advertising opportunities and multimedia hosting capabilities that go far beyond the usual online banner advertising selections that are also available," says Don Tourte, Farm Progress vice president, sales and events.

Make It Yours
Go to www.FarmProgress.com to discover and experience the most advanced world of agricultural information and portal functionality on the Web.

And welcome to Farm Progress' latest revolutionary Web experience.

Contributed by Farm Progress Companies Inc.

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